The Idea Agency, an integrated communications and marketing agency, has partnered with hospitality, lifestyle, and luxury brands to manage their public relations and communications activities in the region.

Rita Boustany, Managing Partner, The Idea Agency, said: “We are proud to be associated with these new esteemed brands. We look forward to further expanding our services in Saudi Arabia. We believe in long-term business relationships, and we are honoured that many of our clients in the region have been with us for more than 10 years”. 

The agency has recently won the following accounts:

Hospitality

• • • Th8 Palm Dubai Beach Resort, Vignette Collection – an IHG brand
    • The Palm Jumeirah, Dubai
    • InterContinental Durrat Al Riyadh Resort & Spa
    • Wirgan Makkah Al Azizieh and Wirgan Makkah Al Noor hotels 
    • La Gita

Retail

Kartell

Luxury watches 

Hysek

The agency continues to serve leading clients in the following categories:

Destination Marketing

• • • Ajman Department of Tourism Development 
    • Ajman Museums 

Hospitality

• • • Grand Millennium Al Wahda
    • Fujairah Rotana Resort & Spa

Luxury Retail

• • Western Furniture
  • Natuzzi Italia
  • Dubai furniture manufacturing company